Many people perceive hiring a real estate agent as pointless, and don’t want to have to pay someone to do what seems simple in theory, especially considering all of the resources available to people today encouraging do-it-yourself solutions.

However, selling a home can sometimes be a difficult and overwhelming task, it takes a lot more skill, knowledge, and finesse to sell a home than some people may imagine. Statistics show that less than 15 per cent of homes sold are sold without the assistance of a real estate professional.

1. Real estate agents sell for more

For sale by owner (FSBO) homes sell, on average, for $60,000 less than homes sold by real estate professionals. Because of their knowledge of the market, they can more accurately price a home, and market it to people who are looking to buy.

They will know when potential buyers are negotiating prices below the actual value of the house, and they can provide solid knowledge about what is and is not an acceptable counter offer. Of course, final decisions are always up to the owners, but the wisdom of a real estate agent has actual monetary value when it comes to selling.

2. Real estate agents do the marketing

Marketing a home for sale is a lot more difficult than it may seem. It is a lot more than just taking some photos and slapping them on a brief description of the home on some random website. Marketing a home for sale is strategic.

More than 90 per cent of homebuyers search online for their home, which means the online representation of the home is crucial. The words used in the description must entice the potential buyer, and the pictures must be creative so as to show off the house’s most attractive assets.

3. Real estate agents have a huge network

A real estate agent’s life is networking and keeping in contact with people. Not only do real estate agents have the marketing skills, but they also know who to market to, who to speak to, and how to find new people to connect with, who may lead them to potential buyers. A homeowner could try to use their own network to sell their home, however the reality is that the people in their network likely will not be in the market for a home.

Meanwhile, a real estate agent’s network is not only probably larger, it consists of the right people – people who are in the market for a home, or who probably know some people who are.

4. Real estate agents must be passionate about their work

Home is where the heart is, and when it comes to selling a home, that can be a real problem. People’s unique styles are what makes a home in the first place, but what they may not understand is how to make adjustments to their home to increase its curb appeal.

How appealing it is going to be to the average homebuyer? A person won’t see the flaws in their home, or the features that detract from it. To them, it probably contains a lot of memories, and changing it might seem crazy. A real estate agent will ensure the home is highly appealing to the highest number of potential buyers.

5. Real estate agents are efficient with time management

It can take many showings before a home sells. These take a lot of organization and time out of a person’s day. A real estate agent can take care of all the showings, so that through the stress and excitement of trying to sell the home, the homeowner can still go about their life as usual, without having to organize around other people.

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